The Lung Association of Nova Scotia approached us with a noble aim - to enhance the respiratory health of Nova Scotians. They wanted to achieve this by means of advocacy, patient services, education, and research, hoping to create awareness and aid in the prevention and management of lung diseases.

To fulfill their mission, we created a captivating campaign that focused on envisioning a world free of lung cancer stigma. Our team utilized a mix of television and digital media to deliver a powerful message that resonated with the masses. Thanks to our collaborative efforts, the campaign garnered 9,339,925 impressions and 13,094 clicks across various digital platforms.